Monday 20 May 2019

Promotional Video: Final Video & Analysis

First Draft & Final Video:


*No improvements were given so my first draft will be submitted*

Client Feedback:


My Analysis/Reflection:

Contrary to my client's belief, I'm a little unsatisfied with this final video; I believe for the material I had to work with I made an aesthetically and visually interesting video, but it's not what I set out to create which I think has discouraged me. The video does arguably promote what the client is selling, and even lets a customer follow the process of making (what could be) their product. Yet, I just for some reason am not happy with it.

I think the main reason is that it doesn't suit my style of film making. I prefer to do music based, sometimes metaphorical videos whereas with a promotional video I am inclined to make something for someone else's benefit. I do think the experience was important for me as I do want to work within media, but I think this has also taught me what areas I would prefer to work within which doesn't really follow promotion work.

My client, as touched upon, was also quite difficult to keep contact with; however, I had no other options to work with unless I found someone through the college. However I wanted the independence and challenge of finding and working with my own client, much like real life. I do wish I had planned a contingency video/client in advance though, as it would have probably made working a less stressful time for me (because I had something to fall back on).

I think what I gained most from this was new editing techniques and better time management techniques. These are think are always beneficial when it comes to considering future projects, especially with the editing techniques as I prefer that side of film making. I also think the techniques I learned (like using masks) was actually some base knowledge I should have previously known; It also means I can work on these and maybe even use my previous skills with them now. I think it could be particularly interesting to use masks with videos rather than text in future projects too, but at least now I know how to at least set it up.