Client: SFEx Ltd (Martin Cull - Head of Company)
Define your Business Objective:
The intent of this video is meant to compliment the new website that will be built and live around the same time of this videos completion; there is no set date (but I will keep track just incase there is). The video will be at the top of the page to showcase the machinery used and some example past exhibits built by the company. As a general, the video will be made to exemplify the types of stands available and even a little into how they are done/how high the quality of machinery is. It also will show how varied the skills and capabilities of the business are.
Define your Audience:
The predominant audience of this video/company is contractors and/or companies looking to showcase their products either at events or permanently in fixed locations. Since the video is showcasing their machinery and capabilities, it could also be directed at designers hired by companies and/or contractors. The age demographic will be older because of the usual development in career to be at the level to be a contractor and/or lead designer; I would guess around 30+. This is also based on experience from me meeting clients before, and Martin's experience meeting with clients.
Define your Message:
https://drive.google.com/open?id=0B18tq9cA3jDbRlRFZGtEc1k0dHVmOE5HMlU5NG53RC1FSzdV {Powerpoint sent by head of company for proposed new website}
Distribution Method:
As previously mentioned, the video will be used as a way to promote the company via their new website. It will work as a greeting to the company, and their technical capabilities. It is possible the Head will also share it on his social media as he already has a large following on there; so it is important to include additional contact information just incase.
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