Promotional Video: Video Analysis

Production Launch/Marketing

Morphe x Jeffree Star collaboration launch/teaser

This video is a difficult one to analyse when discussing the actual promotion material within the video. The video is more of an 'announcement' and teaser than your typical product launch. We are repeatedly shown the names of the two brands collaborating together in neon pink lighting, suiting the rest of the video which is shot int he same pink colour scheme; this is purposefully chosen to match the colours of the production scene very briefly throughout and in the final shot. Pink also gives stronger connotations of femininity, which is often associated with make-up and other beauty products.

What's actually interesting about the video itself is that theres actually little to no product shown, and instead relies on the artistic branding and the fame of the two companies/brands; in fact besides the last shot and a couple filler shots, they only way we learn what the products are is with the bold titles flashing on screen. If this was to be done for a kickstarter brand, I think reception would be quite poor because it wouldn't show how useful or good the product is. However, because the brands have a well established name in the makeup industry, it allows them to be less direct with the visualisation of the product. I suppose you could say the way it 'shows it works' is with Jeffree's makeup seen throughout the video.

Promote Key Messages & Values

Disneyland Tokyo commercial

This advertisement for Disneyland Tokyo is very different to most theme park's (and Disney's) advertisements because it is entirely animated. The Disney company itself prides on 'family oriented fun and entertainment', and for the most part is known as a family friendly (more so child friendly) company. Disneyland was built in order to create more happy family memories as visioned by Walt Disney himself, which this video focuses around.

First and foremost, the style of animation is very appropriate to the country it is marketed to because it is an 'anime style' (a Japanese style of animation seen in many famous shows such as Attack on Titan, JoJo's bizarre Adventure and Sailor Moon); this means most children who would see it would immediately recognise it or at least the art style, bringing a wider audience immediately. It also makes it more personal to the Japanese audience because it is done in a style they helped originate.
It shows the family values with the storyline of a growing woman with her family, and the introducing her family to the Disney parks. It follows the idea of create memories with your family, and even suggests the idea of different generations enjoying the parks for different reasons.

Show-reels

Episode promo for 'scoobynatural' (supernatural season 13x16)

Scoobynatural was a crossover between two fantasy shows  Scooby Doo and Supernatural.  I find this show reel particularly unique because again, it relies on prior knowledge of wither property; it also puts a twist on both properties which I think it relies on more than a plot synopsis, which it only briefly mentions (line: "we're in Scooby Doo"). It's difficult for me to gage whether or not you would be able to create an opinion without prior knowledge, but the show reel follows a few conventions of a typical trailer; a low voice explaining, a catchy theme, a cliff hanger and a generalisation of characters & plot.

I again think it is the uniqueness of the product which helps with the show reel more than anything else; however because it is an exclusive, singular episode, it is limited to the amount of clips it can show, without giving too much away. From an editing standpoint, this can make making a sequence much harder because of the limitations and it is something we see in trailers which can either damage or help a film/tv show/game/etcs story development.

Event Coverage 

Promotional video for BTS' next world tour (continuation of their Love Yourself Tour)

This short video was used as promotion for BTS' World Tour. It is short in both time and the clip duration; the video is intended to show/hint at what to expect from the show, based off the previous instalment. From my own knowledge it was posted directly onto major social platforms including youtube and twitter, and used as an advertisement on the platforms too; this is why it needed to be short, it had to include a lot of information in a quick amount of time whilst remaining engaging. 

The song choice is also fast and upbeat, to match the excitement seen by the performers and large audience. It is also meant to excite the customer and to propose an enjoyable experience. Having the bright colours also adds to this to bring more positive connotations.

I think by also having previous concert footage rather than music videos or other miscellaneous videos, it is more direct in what it is trying to advertise to you. It shows you the experience you will have, and the others that will be having it with you; it is live, rather than predetermined and tailored.